We've been
there.
Twenty years of managing content for big brands and die-hard startups taught us one thing: most creative bottlenecks aren't talent problems. They're time, scale, and coordination problems. So we built the fix.
Sound familiar?
"Anyone who knows our brand could make this — if we just had the time."
The brief is clear. The assets exist. The only thing missing is bandwidth.
Also familiar?
"This shouldn't require a meeting."
Resizes. Social variants. Cutdowns. Work that should take hours, not a week of back-and-forth.
The one that hurts most?
"How are we going to keep up with the content calendar?"
Volume is relentless. Headcount isn't elastic. Something has to give — and it shouldn't be quality.
Origin story
Built from the inside out.
Pretend was founded in southern California by a video producer who has spent two decades managing artists and campaigns across every media type — broadcast, social, streaming, brand. The big brands. The scrappy startups. All of it.
After seeing the same bottlenecks repeat across every type of team, the question became obvious: what if we made a content platform that eliminated pointless meetings?
No hype. No fuss. Just the necessary parts of great content, trimmed for efficiency and delivered by the right artist for the job — every time.
Michael Potter
Founder, Pretend
20+
years in creative production
The right artist for the job every time.
Pretend is powered by a global network of vetted designers, editors, animators, and photographers. Each order is matched by skill set, so the person doing your work actually specializes in it.
Graphic Designers
Static ads, social graphics, banners, email templates — pixel-perfect and on-brand.
Static · Carousel
Video Editors
Cutdowns, social reformats, brand films — fast turnaround without the bloat.
Cutdown · Vertical
Motion Artists
Animated loops, kinetic type, motion graphics — for when static just won't cut it.
Motion · Loop
Photographers
Product shoots, lifestyle stills, editorial — matched to brief, delivered retouched.
Product · Lifestyle
What if we made a content platform that eliminated pointless meetings?
Michael Potter
Founder, Pretend
Now onboarding
We're new. That's a feature.
Pretend is actively onboarding its first clients. That means personal, hands-on service — and the chance to shape what the next era of creative production becomes. Beta pricing is live now.
Until you have more time to do it yourself
Start your first request.
No contracts. No meetings. No hiring. Just submit a brief and let us handle the rest.