How to Write a Great Brief

How to Write a Great Brief

A well-written brief helps creators understand exactly what you're looking for. The more specific your instructions are, the better the final result is likely to be.

Include enough context to explain your goals without making the brief unnecessarily long.

What to include

• Project objective

• Target audience

• Preferred style

• Brand guidelines

• Required dimensions

• Deadline

Tips for better briefs

• Keep instructions organized.

• Include visual references.

• Mention what should be avoided.

• Explain the purpose of the project.

Before submitting

Read through your brief once before submitting to make sure nothing important has been missed.